Every product decorator using dye sublimation wants to maximize profits but may have misconceptions that hinder profitmaking. Jimmy Lamb, Sawgrass’ manager of education, says the secret to success is maximizing production efficiency and setting prices that compete with market demands.     “One of the simplest things a product decorator can do to boost profits is to take a more realistic and complete view at the total cost of running their business and then set profitable prices,” Lamb said. “S...